Collection: Asaaish: A feeling of comfort and luxury

Our new collection Asaaish consists of Ajrakh handloom. Ajrakh is a hand block printing technique that is one of the oldest crafts of India. The ingredients are all derived from nature, be it herbs and vegetable essence or natural minerals. It is a 16 step process which makes it a long and delicate process where only one step can be achieved in a day! The natural dyes used in Ajrakh printing leads a unique characteristic to the fabrics, during summer it expands the pores making it easy for air to pass through and during winters the pores of the fabric close, providing warmth. Thus, Ajrakh is suitable to wear all year round! Invest in an Ajrakh fabric, invest in the life of an artisan, invest in handmade! 

Apart from ajrakh we also have cotton butas which are embroidered fabrics and the embroidery is done as the fabric is woven which makes it a lovely complicated process! 

Apart from the luxury comfort festive wear, we have also added some every day basics to our collection.